Research into record company

Domino Recording Company is a British independent record label based in London. They have signed Arctic Monkeys, The Last Shadow Puppets, Buzzcocks, Alex Turner, Franz Ferdinand, Hot Chip and The Kills.
The label celebrated their first UK #1 album in October 2005 with Franz Ferdinan's 'You Could Have It So Much Better'. They also got their first UK #1 single with Arctic Monkey's 'I Bet You Look Good On The Dancefloor' later that same month.
I've chosen to look at Domino Records because the artists i'm interested in looking at to produce a music video for. I'm interested in Alex Turner's Submarine, The Last Shadow Puppet's The Age of the Understatement albums.
In 2016, record labels had to find a new way of grabbing audience's attention due to the amount of music being produced and marketed to audiences.

Taking a ‘top-to-bottom strategy’, Domino Records devises bespoke campaigns for each artist on its diverse roster. Each campaign is based on an understanding of the album, the existing fan base and potential new audiences, as well as how the artist wants to communicate and where the product sits in the current market.

The label has seen a huge rise in the appetite for special and limited edition releases in 2016, says Salisbury. “With re-issue campaigns and special products the key to success lies solely in finding the fans.