Analysis of Born To Be Blonde Video

 This music video opens with the production company's logo which is centred, in a serifed, black font against a black background which creates contrast and stands out. An effect has been added to make it look like it's been filmed on a film camera and moves around in a jittery manner. Instantly giving it an old, retro type feeling.
This then cuts instantly to a black and white mid-shot of the artist, Jesse Rutherford, sat facing left and singing the lyrics without looking at the camera. A title, using a dissolve, pull kind of transition, appears and uses a stereotypically 60's type of font that you might see on diner's. The font is also in black and white and keeps up this retro-vintage semantic field. The title fades to white before vanishing and then a closer shot of Jesse is cut to. He continues to sing like this in different shots - going between mid to close.
At 0:37 the shot shifts so that he's now framed at the right and the camera is zoomed in so that you can't see below the top of his shoulders. This is the first shot where he makes eye-contact with the camera. As he starts to finish singing this verse, an overlayed shot of a silouhette of a mouth
singing the harmony is reverse-faded onto the video. The shot that was originally there fades to white and vanishes just like the title of the song did at the beginning of the video.

There's a transition of the silouhette moving on a film reel, when it stops, the shot is the same, however the silouhette is now in an pop-art-andy-warhol-style and the background is a minty green. This indicates a shift to the music video but still upkeeps that old, retro feeling due to this style of art flourishing in the 60's.
This camera reel transisiton moves again to a mid shot of Jesse again, however this time in the pop-art style.The background is blue, and the polka dot shirt he wears seems much more prominent now. He was wearing a polka dot shirt in the previous scenes but
they were smaller dots.

His hair appears bright yellow and his lips bright-red against a stunning sky-blue background. This seems to mimic the infamous Marilyn Monroe peices created by Andy Warhol. Contrast seems to be a big thing for this music video and keeps it lively and visually pleasing. The singing seems to be quite jumpy and almost as if it's in stop motion, which also keeps to the retro aspect of it all. There are then cuts which feature multiple versions of the same shot but with different backgrounds. This then cuts to a mid-shot but wider than before, and the blue in the background is slighter darker than before.
Jesse sings a lyric, he says '84' and puts four fingers up to symbolise this. A zooming graphic of the word 'YEAH' is seen as a voice in the background too says "yeah". The same is also done with a 'NO' but a closer image of Jesse and a plain photoshop-type background. There is a lot of visual play with the colours and editing up until 1:19 where this whole pop-art kind of feel is portrayed as a video on phone. This is done very cleverly as the camera zooms out from the original pop-art shots, to Jesse holding the phone in an extreme close up.