Monday, 29 January 2018

Ancillary Drafting Process for a Magazine Ad Part 1


For drating my magazine ad, I initially started with what fonts I'd like to use on it. Using dafont.com , I selected a few of my favourites and tried them out on the website. You can see the ones that I trialled on the left. 

The one that I most liked is the one at the top, Messy Smiling Cactus (MSC). I liked this sans-serif font because it has simple qualities and looks almost childish. I thought that this kind of simple innocence fits in with the theme of the music video and EP as a whole. The film Submarine is based around the transition between child to adult and how difficult that can be. I feel that EP - Submarine by Alex Turner - follows a very lighthearted and happy tone throughout. I think this font captures that atmosphere that I was hoping for.
I picked this image initially, as seen in my plan, because I thought that it summed up the EP and the music video in harmony.
The screen cap from the music video is framed well with the couple perfectly central. The greens are much brighter and lighter in the centre and around it. The greens are much darker and richer towards the outer of the image which gives a wonderful natural border. I then began to play around with this image on Photoshop.

To the right is just a quick example of effects and things that I was using. This specific effect was called difference and I'd played around with some colours to get it to look like this. However, this was just experimenting and I didn't feel as though this specific look worked for what I was trying to achieve.



To the left here you can see that after some more playing around, I'd managed to select the couple seen in the middle and make them larger. In doing this I had played around with the effects on the layer and found one that made it go a rainbow-like hue against the altered-green background. I thought that this effect would look nice as a border of somesort. I then fashioned this border out of multiple layers of the couple in the rainbow-type effect and merged them into one layer to create this oval rainbow border around the pair. I'd quickly put the title on and other details that are necessary for a magazine ad as noted in my research on magazine ads earlier in my blog. I put these titles on quickly and as a first draft.
This would have been the first draft of my magazine ad, however, I was informed that the magazine ad and the digipak were not to be relevant to the music video as the music video is specific to a particular song and not a whole album. At the time, I took this onboard and started to create another magazine ad that would create a campaign for the release of this EP rather than a singular image relating to the couple in the music video for one song.
I later noticed that this draft had the word 'album' on the release details rather than EP.

I now realise that to justify this magazine ad, I could say that the product is being marketed as a short film with a soundtrack. This would then be backed up by the real release of the Submarine film and soundtrack. The magazine ad doesn't show any relevance to the artist of the music, Alex Turner. On the front of the digipak there's small circle in the top left which wasn't on all of the releases of the EP and isn't on digital covers either. This shows that if I was trying to follow a similar sort of marketing technique with a music video rather than a film it has a clear link to a real example.

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